Mondial campaign honors all parents in Brazil
To encourage children to honor their parents and to point out that Mondial Home Appliances has gift suggestions for all parent profiles, Repense signs the #ParasMondial Styles campaign. With developments in the digital environment and parts in points of sale. On the occasion, by accessing the site stylesdepaismondial.com.br, the visitor chooses the style most similar to that of his father - cuca, heartthrob, streamlined, cool, rockstar, moderninho, tidy, barbecue, fitness, warm - and mounts a character with the respective physical characteristics of the father figure. Then he can write a tribute to his father and send the digital card. As the visitor selects the different parenting styles available on the site, Mondial recommends the ideal gifts for that type of parent. Products can be purchased directly from the manufacturer's e-commerce. In addition to being fun and interactive, the action generates identification among people through character customization and reinforces the variety of products offered by the Mondial brand.