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Launching of Icarus Jardins da Graciosa by AG7

A campaign full of good taste aligned with the architect Arthur Casas and Renata Tili

Starting with the work of naming, logo and brand identity, we anchored our communication strategy for Ícaro in two pillars: 1- Aesthetic sophistication (a clean communication identity based on series of exclusive pictures taken by photographer Marta Bevacqua); 2- A mix of integrated communication highly segmented: high impact direct mailing to the neighborhood and to members of the Graciosa Club, a pre-launch event in partnership with Vogue Magazine at the Graciosa Club, with the presence of architect Arthur Casas and landscaper Renata Tili, some mini-events with exclusive cuisine Chefs in the house of the owner of AG7 inviting hot prospects, construction of an Art Gallery in the main luxury mall of city, Pátio Batel, to present the model of the venture with a diverse number of arts made by local and international plastic artists. All of this with the support of Digital Campaign (website and social media), and a chirurgical publicity campaign, more constant and systematic, in the main luxury papers and magazines of the city. In 6 months time, Ícaro Jardins do Graciosa became the “talk of the town” in Curitiba. In 2 years time, more then 60% of the venture was already sold out. In 2017, the venture won “Master Real Estate”, the most important prize of the civil real estate segment of the country.

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