Who is behind the bar codes?
GS1 Brasil is the Automation Brazilian Association. To increase the awareness along with the main stakeholders, we have created the first brand’s campaign with the concept “I Am GS1”, using the customers from different segments as spokespeople. The communication effort started from inward to outward, with the engagement of the employees in the campaign. It counts with printed media, radio spots and digital and social media, highlighting its internationality, automation products portfolio and, mainly, the bar code: GSI servisse that makes part of everyone’s life.