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Heliar

The institutional campaign that released “Neymar is Heliar” concept.

The first institutional campaign from Heliar in Brazil presented the player Neymar as the brand’s ambassor. The multidisciplinary effort involved advertising, digital marketing, direct marketing, trade incentive, PDV and endomarketing. In a cross-media strategy, other funny ends for the TV commercial were displayed in digital channels, increasing the intereaction time of people with the brand.

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