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JOY!

Add Joy to your life!

In order to approximate Joy! To the young public, we have created the campaign #AddJoy, featured by the bloggers Jade Sebá, Nah Cardoso and Lu, not only as propaganda girls, but, mainly, as buzz driving in social media. In addition to printed media and PDV, the campaign accounted with a complete digital strategy, with strong presence of the brand on Facebook and YouTube, anchored in content pills with tips for the hairstyle of each blogger, that has been creating great indezes of interactivity and engagement in the social media and in the bloggers social networks.

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SÃO PAULO

Waze

R. Girassol, 285 - 1° andar Vila Madalena - 05433-000 - São Paulo - SP - Brazil
+55 11 3097 3300

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RIO DE JANEIRO

Waze

R. Visconde de Piraja, 495, 11º andar Ipanema - 22410-002 - Rio de Janeiro - RJ - Brazil
+55 21 2540 6020

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