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Organon Nuvaring Lauching

A campaign for inventive women.

The release of the vaginal ring Nuvaring launched a new category of contraceptive methods in Brazil. With creative insight based in the “oblivion” of women who take pills, its campaign was unvailed in the main magazines and female portals. Simultaneously to the advertising campaign, we have released the NuvaClube, a digital relationship program whose main mission is to remember, via e-mail and SMS, the users to change their rings at the right time.

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SÃO PAULO

Waze

R. Girassol, 285 - 1° andar Vila Madalena - 05433-000 - São Paulo - SP - Brazil
+55 11 3097 3300

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RIO DE JANEIRO

Waze

R. Visconde de Piraja, 495, 11º andar Ipanema - 22410-002 - Rio de Janeiro - RJ - Brazil
+55 21 2540 6020

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