The campaign that bewitched mothers and media professional from Brazil.
With the promise of a spell to the mother who did not sign the services, the release campaign of Mundo do Sítio portal accounted with advertising actions in female titles inside and outside the digital world. In addition, our viral vídeo “caught” the reactions of common people in front an actress wearing a Cuca’s tail who was normally walking by São Paulo downtown. Punishment blame. Media professionals were also impacted by a complementary campaign in specialized titles and by a relationship action that presented them with a classic item from sítio: the banana dessert made of guava.