A digital strategy that makes men evolve with Bombril women.
Thus, Bombril gave one of its first steps at Digital Marketing: releasing the Evolved Women positioning, with Dani Calabreza, Mônica Iozzi, and Marisa Orth. A milestone in the turn of the brand communication. And in this spirit we have also created the platform Associação das Mulheres Evoluídas (Association of Evolved Women), that offered interactive tools to women. In addition, vídeos and the presence in online segmented social media and networks resulted in million of access to AME hotsite, which consolidated the main campaign contente, exclusive downloads and irreverent apps, such as PinPix Bombril, the “Control Man” and the “Educarpet for Man”.