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GSK Respect your Prescription

A movement demonstrating that we should not play with antibiotic.

For GSK and all the players in the pharmaceutical industry there is a great challenge regarding the appropriate use of antibiotics. The moviment “Respect your Prescription” has been created to awareness everybody about the importance of respecting the medical prescription. Created by the agency, the respeitesuareceita.com.br concentrates contentes about the cause for physicians and patients, and its visitation is periodically driven by special actions, such as “Troca às Cegas” (“Blind Changes”), that called the attention of hundreds of people at Rio de Janeiro Site and, after, impacted millian of other people by means of the vídeo in the social media.

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