New brand identity in Brazil
Any professional in the earthmoving, construction, mining or use machines
heavy trucks know about Komatsu and its excavators.
After all, Komatsu do Brasil is one of the main manufacturers equipment multinationals worldwide, operating in the road, rail and airport segments, hydropower, petrochemical and forestry, as well as large infrastructure, agriculture and mining works.
Our first big creative job was defining your new communication identity in Brazil, which will be unfolded for each and every point of contact and discipline of communication: from social media to advertising, from marketing relationship with POS materials (concessionaires).
For this challenge, we align with the essence of the brand, mirrored in its Global Brand Book, and we map the communication identity of its direct competitors and indirect in Brazil so as to find an aesthetic and proprietary language.
Blue and yellow as main colors, the pattern background technology and an innovative way of presenting the product were the three starting points for this work of branding, which will be the basis of many other jobs and campaigns that are yet to come.