REPENSE makes the campaign #ValoresPelaEducação of Instituto Ayrton Senna

REPENSE makes the campaign #ValoresPelaEducação of Instituto Ayrton Senna

The action aims to mobilize donators for Education cause.

JAN | 2016

The action aims to mobilize donators for Education cause.

In May, when Ayrton Senna legacy completes 21 years, the Instituto Ayrton Senna launches its new donation campaign directed to natural person. During the whole month, those who adhere to the operation to contribute with the good quality public Education cause will receive a sport bag as a welcome gift. In four different models, the bags present the values: Perfection, Recovery, Dedication and Determination that Senna cultivated inside and outside the tracks.

The campaign is made by testimonials in videos. Ayrton Senna talks about the values that inspire his life and career, and celebrities make part telling who they were inspired by the pilot. All the videos will be available at Instituto Ayrton Senna channel on YouTube (

The concept and development of the campaign parts were prepared by REPENSE. “For us, that already strongly act with the third sector, Instituto Ayrton Senna was always one of the biggest references regarding professionalism. We believe that Brazil’s change will happen through Education. Be able to contribute in some way to this cause fills us with enthusiasm, proud and gratitude”, comments Otavio Dias, agency’s chairman. 

Donation is simple and can be done by means of the campaign site.

( The interested part can choose to donate using the credit card or direct debit payment. It is possible to make part of the campaign with monthly donations from R$ 30 or with a single donation from R$ 120. 

“Account with everybody’s engagement is essential for the maintenance and expansion of our job. We always say in the Institute that nobody does something alone, and that we want even more to incentive the society to be part of this current by a good-quality public Education. We will only have a fair country when every child and all young people have the opportunity to fully develop themselves. And everything starts at school”, states Marco Crespo, Instituto Ayrton Senna’s Business director.


REPENSE is an agency that arranges its activities into 3 pillars: Image (Advertisement, Branding & Design), Activation (Direct Marketing, Digital Marketing, and Promotional Marketing), and Brand’s Reputation (Relationship with Stakeholders and Socio-Environmental Engagement of the Brands). Its 120 employees are distributed into three headquarters: São Paulo (Vila Madalena), Rio de Janeiro (Gávea), and Curitiba (Batel). REPENSE main active customers are: Banco Itaú, Oi, Bombril, GlaxoSmithKline, DAF Caminhões, Docol Metais Sanitários, Construction Company Tecnisa, Bob’s, Médecins Sans Frontières, ActionAid, Cancer Foundation, Abrinq Foundation, among others.

Press office contact - Repense
Julia Duarte
(11) 9 9996-9125 / 4220-3234
[email protected]

Corporate Communication CDN - Instituto Ayrton Senna
Roberta Rodrigues
(11) 3643-2848
[email protected]

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