Since its foundation, REPENSE has a strong tradition and acknowledgement in planning. Therefore, the evolution of this work to an independent unit was inevitable. For each consultancy, training or workshop, we structure specific methodologies and working groups, with agency executives and partner consultants. With flexibility to suit each client's goals (or even to develop new possibilities), we elected nine initial themes.


The world faces exponential data growth. Whether by RFID (Radio Frequency Identification), sensors or social networks, for example. And today they have become a vital resource used to create a new form of value.

  • How do you develop the data use culture in your company?
  • What is structured and unstructured data?
  • What are the key analyzes for each business?
  • Data capture and management: where to start?


Advances in technology have been transforming our society and our spending habits. Understanding this impact and existing tools is critical to a successful digital transformation.

  • What are the key impacts of digital transformation on business?
  • What are the ways to change the mindset of teams?
  • What is Digital Darwinism? How can you survive in today's business?
  • Agile methods: a great idea or just another trendy term?
  • How can you integrate the digital ecosystem of your brand, turning new technologies into allies for your business and your team?


Social media represents the newest challenges to brand presence and client relationships.

  • How can you define the best strategy for your brand's social presence and different audiences' engagement?
  • How do you define territories, language, form and intention?
  • How can you create relevant content that interferes with the business pointer?
  • The digital world is the promised land of measurement. However, are we measuring what is easy or what interferes with the business?


It is a tool to identify and understand the moments and client contact points with the company. It aims to maximize the relationship, bringing tangible benefits to all sides involved in the transaction.

  • What are the steps required to define the journey?
  • How can you map the client's journey and find the main gaps?
  • How can you create a total client view and build bridges with automated processes?
  • What can you do in order to define KPIs and optimize the journey management?
  • How should you create effective relationship rules?


Client Centricity is a management philosophy that puts the consumer in the spotlight, supported by three pillars: meeting clients’' specific needs, solving problems and creating additional benefits.

  • How do you put the customer at the center of strategic brand decisions?
  • What should you do to improve the pre- and post- sales relationship experience?
  • How can you increase conversion and loyalty levels and, consequently, turnover and profitability?


A well-defined brand positioning is prerequisite for a communication strategy. Its construction requires a long-term vision, integrating identity, image and reputation.

  • How can you create a brand strategy that contributes to business differentiation and performance?
  • What can we do to identify brand territories and their presence at main contact points with strategic audiences?
  • How should you act in face of native digital brands, DNVB, or Digitally Native Vertical Brand?


With the sprawl of new digital media, synergy between the different communication disciplines has become even more fundamental. We must be increasingly efficient, optimizing investment in communication.

  • How can you integrate institutional, marketing and internal communication?
  • What can you do to create a communication platform aiming to build and activate your brand?
  • What attribution methodologies, tools, and models are available to perform an audit that ensures the integration and ROI analysis of your brand's integrated communication?


Today, in addition to meeting or creating consumer demand, companies need to contribute to solving social problems. Doing good things is also marketing.

  • How do you define the ideal strategy for private social investment?
  • What causes are part of the brand territory for greater adherence?
  • Will you create a cause or invest in an existing cause?


One of the requirements of a multidisciplinary team is its training and the adoption of new ways of working. Different methodologies and areas of expertise should be part of team training today.

  • What innovative and agile methodologies can be adopted to solve communication problems?
  • How can you ensure team updated on the multitude of new issues that come up every day?
  • What should you do to apply design thinking in order to solve communication problems?

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