Since its foundation, REPENSE has a strong tradition and acknowledgement in planning. Therefore, the evolution of this work to an independent unit was inevitable. For each consultancy, training or workshop, we structure specific methodologies and working groups, with agency executives and partner consultants. With flexibility to suit each client's goals (or even to develop new possibilities), we elected nine initial themes.
The world faces exponential data growth. Whether by RFID (Radio Frequency Identification), sensors or social networks, for example. And today they have become a vital resource used to create a new form of value.
Advances in technology have been transforming our society and our spending habits. Understanding this impact and existing tools is critical to a successful digital transformation.
Social media represents the newest challenges to brand presence and client relationships.
It is a tool to identify and understand the moments and client contact points with the company. It aims to maximize the relationship, bringing tangible benefits to all sides involved in the transaction.
Client Centricity is a management philosophy that puts the consumer in the spotlight, supported by three pillars: meeting clients’' specific needs, solving problems and creating additional benefits.
A well-defined brand positioning is prerequisite for a communication strategy. Its construction requires a long-term vision, integrating identity, image and reputation.
With the sprawl of new digital media, synergy between the different communication disciplines has become even more fundamental. We must be increasingly efficient, optimizing investment in communication.
Today, in addition to meeting or creating consumer demand, companies need to contribute to solving social problems. Doing good things is also marketing.
One of the requirements of a multidisciplinary team is its training and the adoption of new ways of working. Different methodologies and areas of expertise should be part of team training today.
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