We can act as a leading agency, orchestrating and executing all our customers' communication needs, or as a specialist agency, focused on a specific discipline, with emphasis on Digital Marketing and CRM.
We believe in the importance of synergy and integration of all brand contact points from the same identity and language. Despite the great overlap and even similarity that exists between some communication disciplines, we have organized them into 9 main groups:
Our branding work precedes all communication disciplines. It defines the purpose and positioning of the brand based on its history, essence, differentials and values.
Derived from the Branding work, Design defines the language and aesthetics of the brand and influences all other communication disciplines.
Through campaigns that decode the positioning of brands (institutional) or present their products or offerings (marketing), advertising makes brands to be remembered and considered by people.
With the sprawl of new media and the explosion of social media, CRM structuring and Big Data intelligence have become critical to businesses.
Consumers are one click away from brands' digital contact points: social networks, portals, websites, blogs and search engines. This new ecosystem must converge and have synergy with other communication disciplines.
Although the world is increasingly digital, many experiences and consumer choices still happen in the face-to-face relationship, especially the point of sale. All these moments should express the essence of your brand in a sensorial and memorable way.
A company's reputation is built from the inside out. The synchrony and engagement of the internal public with its purpose, values and strategic objectives have a leverage power.
Brands that communicate strategically and ethically with their stakeholders, especially their influencers, achieve stronger and more stable reputation levels. It is necessary to be present at the most relevant moments of this journey, choosing with great discretion how and with whom to relate.
Citizen brands committed to conscious capitalism will be increasingly prominent. Electing and supporting causes to which the brand makes a significant contribution brings significant reputation gain.
We believe that consuming on-demand content (often free of commercials) and blocking mechanisms (such as anti-spam filters) will make it increasingly difficult for companies to access their audiences. Therefore, in order to arouse people's genuine interest in relationship with brands, they must be truly useful, relevant and appealing. In line with our methodology, we have identified six pillars of engagement that can be complementary to each other.
Generate or organize useful or difficult information to access.
Provide moments of relaxation and leisure.
Make the consumers feel acknowledged and rewarded for their loyalty.
Empower and teach something relevant.
Facilitate people's daily lives.
Facilitate the connection or proximity of people to some cause through proprietary projects and/or partnerships with other private, governmental or non-governmental institutions.
R. Girassol, 285 - 1° andar
Vila Madalena - 05433-000 - São Paulo - SP - Brazil
+55 11 3097 3300
R. Visconde de Piraja, 495, 11º andar
Ipanema - 22410-002 - Rio de Janeiro - RJ - Brazil
+55 21 2540 6020