Our branding work precedes all communication disciplines. It defines the purpose and positioning of the brand based on its history, essence, differentials and values.
- What is the history and timing of your brand?
- What values and beliefs have moved the founders?
- Have the strengths and outstanding features been identified?
- What is the purpose and/or positioning aimed?
- What is the signature or slogan synthesizes that it?
- Which territories should your brand operate in?